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 5 a Day-Power Play!
PROGRAM DESCRIPTION
The California Children’s 5 a Day—Power Play! Campaign is a statewide social marketing initiative of the California 5 a Day—for Better Health! Campaign, funded by the United States Department of Agriculture (USDA). The Power Play! Campaign uses a multi-channel, community-based approach to encourage 9, 10, and 11 year old children to eat 3 ½ to 5 cups of fruits and vegetables and be physically active for 60 minutes each day. The Sierra Cascade Nutrition Network operates as the lead agency for the Sierra Cascade Region, which includes Butte, Colusa, Glenn, Lassen, Modoc, Nevada, Plumas, Shasta, Sierra, Siskiyou, Tehama and Trinity Counties.
The Sierra Cascade Nutrition Network oversees implementation of the Sierra Cascade Region’s Power Play! Campaign in six community channels: Schools, Community Youth Organizations, Farmers’ Markets, Supermarkets, Food Service, and the Media. Please see below for resources available to each channel.
HOW TO CONTACT US
Gina Sims, Campaign Coordinator
Christine Verran, Assistant Coordinator
Phone: 530.345.0633
Fax: 530.345.0668
Email: gmsims@csuchico.edu or cverran@csuchico.edu
Mail: 1311-B Mangrove Avenue
Chico, CA 95926
SCHOOLS
The 5 a Day—Power Play! Campaign works with 4th and 5th grade teachers to provide FREE nutrition education activities and materials for their classroom.
The activities were developed by the California Department of Health Services, in cooperation with the California Department of Education. Each activity meets the California State Content Standards for Education for 4th and 5th grades.
What is included in a Teacher Kit?
Ø A School Idea & Resource Kit with 10 fun-filled fruit and vegetable activities
Ø Parent Brochures in English and Spanish
Ø Student Workbooks for each of your students
Ø 35 Kids…Get Cookin!’ cookbooks for your students to take home upon completion of 5 classroom activities
Ø Additional Classroom support materials
How do I order a Teacher Kit?
All materials are FREE! Simply complete and return the  5 a Day Materials Order Form
What is the commitment for using Power Play! Materials?
We ask that you conduct a minimum of 5 activities in your classroom (repetition
is important to making the 5 a Day message “stick”).
When you are finished with the 5 activities, complete and return the Teacher Participation Form (Choose either 4th Grade or 5th Grade). You will receive a set of 35 Kids…Get Cookin’ Cookbooks and additional incentive items for yourself and your class when we receive your form!
4th Grade Participation Form and 5th Grade Participation Form
COMMUNITY YOUTH ORGANIZATIONS
The 5 a Day—Power Play! Campaign works with leaders of 9, 10, and 11 year old children to provide FREE nutrition education activities and materials for their groups.
The activities were developed by the California Department of Health Services, in cooperation with the California Department of Education. Each activity provides children an opportunity to learn more about the importance of fruits and vegetables in a fun and interactive way.
What is Included in a Community Youth Organization Kit?
Ø A Community Youth Organization Idea & Resource Kit with 20 fun-filled fruit and vegetable activities
Ø Parent Brochures in English and Spanish
Ø Kids…Get Cookin’! cookbooks for each of your participants to take home upon completion of 5 activities
Ø Additional Community Youth Organization support materials
How do I order a Community Youth Organization Kit?
All materials are FREE! Simply complete and return this form.
What is the commitment for using Power Play! Materials?
We ask that you conduct a minimum of 5 activities in your organization (repetition
is important to making the 5 a Day message “stick”).
When you are finished with the 5 activities, complete and return the Youth Organization Participation Form You will receive cookbooks for all youth in your program and incentive items for your staff when we receive your form!
Youth Organization Participation Form
FARMERS’ MARKETS
Power Play! and Nutrition Network staff are available for healthy food demonstrations and taste testings at farmers’ markets located in qualifying areas within the Sierra Cascade Region.
How do I request a healthy food demonstration at my local farmers’ market?
Please contact Gina Sims at 530.345.0633 or Kimberly Ames at 530.345.2483 for more information.
SUPERMARKETS
Grocery stores and supermarkets are great places to learn about eating healthfully.
Retail Power! is an idea and resource kit for local supermarket store managers and other retailers. The Retail Power! Kit provides ideas for reaching kids and their parents with the 5 a Day—Power Play! message: Eat the recommended serving of fruits and vegetables and be physically active 60 minutes every day for better health!
How do I order a Retail Kit or schedule a healthy food demo?
Staff members are available to provide healthy food demonstrations in local grocery stores in qualifying areas. To find out if your store is eligible to receive free point of purchase merchandising materials or a healthy food demonstration, please contact Kimberly Ames at 530.345.2483.
FOOD SERVICE
The 5 a Day—Power Play! Campaign encourages schools and communities to work together to promote the 5 a Day message to kids and their families. There are many opportunities to promote the 5 a Day message throughout school cafeterias.
What materials are available to school cafeterias?
Ø FREE posters displaying the 5 a Day message and colorful pictures of fruits and vegetables
Ø FREE aprons for food service staff
Ø Ideas and resources for innovative promotion of fruits and vegetables in cafeterias including menu tips and fun games and contests
Contact Gina Sims at 530.345.0633 for food service resources.
MEDIA
To support 5 a Day—Power Play! activities organized by each regional lead agency, the statewide 5 a Day—Power Play! Campaign coordinates media and public relations activities to support the 5 a Day and physical activity messages. These include:
National Nutrition Month – March
The American Dietetic Association annually sponsors National Nutrition Month® in March. This education and outreach campaign is aimed at increasing awareness about making healthy food choices and improving eating and physical activity habits. To celebrate the 2005 National Nutrition Month, Sierra Cascade Region 5 a Day—Power Play! participated in Lean-N-Green Day in Shasta County to promote the 5 a Day and physical activity messages.
Spring Into Health – April through June
The American Cancer Society and the California Children's 5 a Day—Power Play! Campaign brings together kids, good nutrition and physical activity for Spring into Health. For example, many school children participated in Nutrition Decathlon Events to celebrate Spring into Health. Carrot hop, melon weightlifting, strawberry relay, the apple toss and taste testing were all big hits. Hundreds of youth participated in the Spring into Health Poster Contest sponsored by Food Maxx and 5 a Day—Power Play!
National 5 a Day Month – September
Local activities for National 5 a Day month have included conducting the 5 a Day Challenge where students and teachers take the challenge to eat the recommended amount of fruits and vegetables and be physically active for 60 minutes every day for better health. Participants are eligible for drawings to win fun prizes to promote physical activity.
International Walk to School Week – October
Parkview Elementary School in Chico, CA joined schools from around the world to celebrate International Walk or Bike to School Day on October 5, 2005. The idea is to walk or bike to school together with a purpose — to promote health, safety, physical activity and concern for the environment.
RESOURCES: Please click on links below to view and download forms.
Event Participation Form
Physical Activity Resources
Action Steps for Home
Action Steps for School
Action Steps for the Workplace
Healthy Alternatives Flyer
Healthy Breakfast Flyer
Healthy Dessert Flyer 2005
Healthy Snacks for the Holidays 2005 Flyer
Healthy Fundraising Sites
Update Date: Aug 24, 2009 |
